When looking to have a website built for your company, you will find yourself with many different choices of platform. Choosing the right fit for your needs can be overwhelming, especially with so many options on the market. However, WordPress has consistently shown to be one of the best CMS platforms for all types of businesses and blogs. Founded in 2005, the company has been providing users with a robust platform in which to develop their website on. It is now one of the most popular Content Management Systems (CMS) in the world, and provides billions of people around the world with affordable yet professional options for their website needs.
The biggest and most often-cited benefit of using WordPress is its ease of use. WordPress starts your website business with a complete CMS template, therefore, your web designer won’t have to spend time creating a new one from scratch for you. Even people with minimal knowledge of web design or computer technicalities can create an appealing and professional website on their own through the setup interface – however choosing a professional web design agency can help you to achieve the right website for your customer audience. You can add photos, videos, new pages and posts, and much more in just a few seconds, so the site is simple to maintain after it has been created. This ties in with another big benefit of using WordPress – efficiency. Your web designer gets to focus on what’s most important in creating your site – you. You’ll get a completely customised website that’s incredibly detailed, and your designer can focus on incorporating exactly what you want into the pages. Because the site is so easy to maintain, you will save huge amounts of time that you might otherwise spend struggling with a less intuitive platform. You also won’t have to stress about maintaining a professional-quality website, and you will have more time to work on things that truly matter to your business. You can also make changes quickly, whenever you need them, instead of having to go through a third party every time you need to make an update. Your web designer can easily walk you through the process of maintaining your website in language that is easy to understand and completely non-technical. Keeping your website completely up-to-date is great for your business and shows customers that you are dedicated, timely, and credible.
Another great benefit of using WordPress is that the platform does not charge for use, so you will only need to pay web design fees. Additionally, if your web design agency uses WordPress, your fees will be much lower, because they will not have to charge to create a custom CMS. Other web hosting platforms also charge high monthly fees that can add up over time. This is especially important for small businesses who are just starting out – every penny counts, and you will want to make the most of them. You will end up paying more for some of WordPress’ more advanced features, such as plugins, but they are very reasonably priced and provide high service quality should you require additional functionality to your website such as appointment booking, image gallery etc.
If you need a website for a larger business, WordPress has you covered for that, too. Your web designer can easily set up access to your website for multiple users, so more than one person can edit, update, and post. It’s also completely browser-based, so you can access the site anywhere with an internet connection – your work computer, your laptop at home, or even a tablet or mobile phone whilst traveling (although some functionality may be limited on smaller devices). WordPress also works very well with mobile devices, so you can directly target mobile phone users without needing to build a separate mobile site. Additionally, WordPress sites can hold hundreds or even thousands of pages, so you can continue to use the same site for years, even if your business blows up.
WordPress is not only great for small businesses, entrepreneurs, and creatives, but it is also an amazing platform for blogging and social networking. Because the CMS was originally created with a specific focus on blogging, every template comes with integrated blog features that are incredibly easy to use. WordPress sites also link easily with social media, such as Facebook, Twitter, Instagram, and more, so you can keep your entire online presence completely cohesive.
Finally, WordPress is definitely a platform of choice for those looking to get their site noticed through internet searches. This is because the internal coding of all WordPress sites is very efficient, without any excess HTML getting in the way, so search engines can find your pages quickly and easily. If you’re into using SEO (search engine optimisation) to boost views for your articles and posts, WordPress is the best platform to use.
WordPress is incredibly intuitive, so you can be as involved in the web design process as you need to be. You can work directly with your web designer to choose the look and functionality of your site, down to all the small details in the layout and integrated features. Once the site has been created, you will easily be able to post updates yourself if you would like to just by logging in and creating a new page. The sites are designed to be completely cohesive, so your posts will look just as professional as the ones your web designer creates for you. You can even schedule updates ahead of time, so you don’t have to write your blog articles exactly when you post them. WordPress is one of the internet’s most amazing tools for creating completely professional and aesthetically appealing websites with minimal effort. Agencies using WordPress are able to create high-quality web design for a lesser charge and in a more efficient time frame.